About the audience

Key facts

  • 68% are ABC1
  • 29% have taken early retirement
  • 94% own their own property, with 64% of these owning it outright
  • 47% own two or more cars
  • 94% of Club members camp as a couple or as a family
  • 62% of Club members are planning to camp abroad in the future
  • 78% of members say they would buy outdoor kit this year


 
How often do they camp?

  • 90% of members camp three or more times a year
  • 71% of caravan owners camp more than five times a year
  • 58% of motorhome owners camp up to four times a year


 
What do they camp in?

  • 47% of Club members own a caravan – more than 119,000 households
  • 13% of members own a tent
  • 40% of Club members own a motorhome (largest in the UK)

Some owners have more than one unit

 
Motorhome ownership is the fastest growing area of the Club, up from 20% to 40% between 2006 and 2015. 65% of caravan owners previously owned a tent.

The magazine provides advertisers with a substantial motorhome owning audience.